STIHL is a market leader in the outdoor power equipment industry. It owes this achievement to two main factors:
- Strict adherence to product quality standards
- Heavy emphasis on reliable spare parts and service back-up through a Servicing Dealer Network.
New Zealand is an important market for STIHL. A subsidiary company was established in 1984, with a new Distribution Centre opened in Manukau City in 1992 to service domestic, rural and commercial customers. STIHL Ltd is now located in a purpose-built facility in East Tamaki.
STIHL Ltd distribute exclusively through a network of over 100 specialist dealers in both rural and metropolitan markets. To buy STIHL equipment from a STIHL SHOP Retailer or a STIHL Stockist is to buy a total package of product and service. These established retailers carry not only products, but spare parts and accessories, and have workshop staff trained by STIHL technicians. In this way, consistent, expert service is built into every product sold. It is this commitment to the customer and the product in both pre-delivery and after sales service that positions STIHL so strongly in the market.
Historically, STIHL's products were Chainsaw based, with a farmer and professional bias. Over the last fifteen years, product developed for the domestic market has been introduced, in recognition of the need to grow the company by expanding the product range and broadening product orientation.
The STIHL product portfolio now also includes Brushcutters, Linetrimmers, Blowers, Hedgecutters, Cut-off machines, Earth Augers, High Pressure Cleaners, safety clothing and various accessory items.
STIHL Ltd recognises and accepts its responsibilities as a good corporate citizen. The nature of the equipment STIHL manufactures and its use in the natural environment means operational safety and environmental considerations are ever-present. The concern STIHL has for safety is paramount and it leads the world in developing safeguards for users and bystanders, as well as the environment in which we all live.
The commercial interests of STIHL are inextricably linked with the preservation and management of the natural environment. The company's equipment is widely used in landcare, forest management and arboriculture. STIHL fully supports all scientifically-based efforts to conserve the natural resource and to manage it on a sustained yield basis, in line with rational social and economic considerations.
Environmental considerations have also influenced the design of STIHL products, to reduce noise and the risk of fire. STIHL actively encourages the planting and cultivation of trees through sponsorship of agri-forestry and community tree-planting programs, while our engineers are constantly striving to produce safer and environment-friendly products.